About Serenity

We Provide

Stress-Free Companionship

The Serenity Difference

When you lease an aquarium or aviary from Serenity, we handle all the routine cleaning and maintenance for you!

This way, your residents, customers, or guests can enjoy your vibrant animals without extra work from your team.

We also service existing aquariums and existing aviaries, even if they weren’t built by Serenity.

Servicing Near You

We are the largest provider of B2B aquarium and aviary services, with service pros stationed in 40 states across the US.

At our headquarters in Neenah, WI, we build and deliver dozens of units to business facilities each week.

Once installed, our support team assists with the upkeep of all aquariums and aviaries, wherever they do business.

A TRUSTED partner

Covering Most of the USA

AlabamaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingDistrict of Columbia


We Got Here

Cages By Design is Born

The first of Serenity’s sister companies Cages By Design is born as the found builds cages in the basement of his college apartment.

New Facility

Cages By Design moves into a new 3000-foot production facility which it quickly outgrows.

Serenity is Founded

Serenity Aviary Services is founded to service aviaries in health care facilities and offices.

Aquarium Services Added

Serenity adds aquarium services to the already existing aviary services allowing us to service both.

First Large Account Signed

Serenity signs its first large service account with more than 90 locations serviced across 4 states.

Service Companies Acquired

Serenity acquires three regional aviary and aquarium service companies and securely cements itself as a leader in the industry.

A Little More


Serenity Beginnings

Serenity Aviary & Aquarium Services was born through the natural evolution of our cage and aquarium businesses. This allows us to use real-world experience to learn the best ways to design, care for, and maintain our aquariums and aviaries.

Our experience with manufacturing products, taking orders directly from our customers, and offering ongoing cleaning service gives us a unique perspective in the eyes of the customer, which allows us to identify needs and create solutions. Our patented aquarium, aviary, filtration, and feeding systems allow us to provide a higher level of service at a lower price than anyone in our industry.

We are now the industry leader, practicing in 40 states, with over 50 service pros and hundreds of accounts. We pair our highly-trained service technicians with our organized, high-level management to provide meticulous attention to detail while constantly improving our processes.

We’re dedicated to providing a truly outstanding experience for our clients, so when you call, we answer the phone and solve your problem (during business hours, of course). Most importantly, we provide a service that offers peace of mind and comfort to our clientele which is an incredibly worthy and rewarding experience.

Our Motto

“We don’t just make products; we solve problems!

Our Mission

We build the highest‐quality products that last a lifetime while innovating products that solve the pet industry’s problems and maintain a reliable end‐to‐end customer service experience.

Learn About our Parent Company, Adam’s Specialty Products, LLC

Adam’s Specialty Products, LLC is the parent company of Custom Aquariums, Custom Cages, Serenity Aquarium and Aviary Services, and Vision Products!

We hold various patents for our aquarium and aviary designs. We have 50,000 square feet of manufacturing space, including our woodworking shop and glass fabrication facility with better equipment than most local glass and cabinet manufacturers.

Learn how ASP was founded in 1998, and see how far we’ve come since then!

The Latest From

Our Blog

  • Biophilic Design – The Profound Impact of Natural Decor

    Biophilic Design – The Profound Impact of Natural Decor

    Biophilic design is an interior design trend that focuses on nature-centric decor. Businesses that implement this are rewarded with a greater connection to nature each day, along with happier guests and employees! Learn why biophilic design is so popular and how to employ it in your home or facility. (5 minute read)

    Read More

  • 8 Ways to Max Out Your Nursing Home Activities Budget

    8 Ways to Max Out Your Nursing Home Activities Budget

    Nursing home residents should have as many opportunities they need to live a fulfilling life. Unfortunately, the activities budget is oftentimes limited. Read this short article for some ideas to make the most of every penny! (4 minute read)

    Read More

  • Society Finch – The Finches of Serenity

    Society Finch – The Finches of Serenity

    Welcome to Part 10, and our final edition of The Finches of Serenity! This post covers the Society Finch, a beautiful and peaceful bird originating in Asia. Learn about the Society Finch and get insight on how we set up our Serenity Aviaries for them! (7 minute read)

    Read More

  • Why You Need an Aviary in Your Hotel Lobby

    Why You Need an Aviary in Your Hotel Lobby

    Have you ever seen an aviary in a hotel lobby? Maybe you haven’t yet, but hotels large and small continue to add these spacious bird displays. These select hotels reap a number of benefits that traditional decor can’t produce. (5 minute read)

    Read More

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To Learn More About Serenity